Cinco de Juno

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From ChiChipedia, the free AmeriMexican encyclochidia.

This article is about the holiday. For the defunct cruise line in Alaska, see Sinko de Juneau.

Cinco de Juno (AmeriMexican for “Fifth of June”) is an annual AmeriMexican holiday. Founded by Mary Atchi (NOT K.C. Dilla) in rural Wisconsin, the celebration was inspired by a night of fun and tasty food at a local CHI-CHI’S® restaurant. Modern-day Cinco de Juno fiestivities revolve around cuisine, most of which favors the heavy use of cheese, seasoned ground beef and classic CHI-CHI’S® brand fare.

Cinco de Juno celebrations involve various customs such as the AmeriMexican Hat Dance, televised bowling and a recipe exchange between mothers and whichever son- or daughter-in-law recently disappointed them (rare). Each of these activities is part of an average day in the AmeriMexican household, but Cinco de Juno is the primary occasion that celebrates the culture as a whole.

History of the holiday

No one knows exactly which year the first Cinco de Juno was celebrated. However, it is known that the holiday originated in rural Wisconsin at a CHI-CHI’S® restaurant. After becoming overly excited about the food, a couple was inspired to go table to table and tell other patrons “this is the start of something big.” After being asked to leave, the couple waited in the parking lot to hand out hastily made leaflets about a new holiday dubbed Cinco de Juno.

By building excitement among the CHI-CHI’S® brand patrons that night, the couple’s new holiday spread like wildfire. The following year, it was celebrated in the tri-state area. Cinco de Juno has continued to rise in prominence and is now celebrated by AmeriMexican fans throughout the United States.

Cinco de Juno traditions

Televised bowling

Chosen because it is easy to follow yet challenging to score, bowling has become the televised sport of choice for Cinco de Juno celebrations. Because of its predictable nature, the sport is also very accommodating to de nodoffs and fiesta siestas. Part of the fun at any Cinco de Juno celebration is finding a channel that broadcasts the sport on that particular day. However, bowling leagues are finally starting to recognize the ratings potential of catering to the AmeriMexican audience.

Recipe exchange

At every Cinco de Juno celebration, the mother of the household chooses one son- or daughter- in-law to cook a dish that will be judged against her own. This is seen as a light-hearted challenge to a disappointing in-law in order that he or she may return to the family’s good graces. The person who is challenged must provide the recipe and/or cook the dish in front of the mother to deliver substantial proof that the final dish contains CHI-CHI’S® products as much as possible. The recipes can vary from easy snacks to decadent meals.

See also

Whenever de Mayo: Holiday celebrated on whichever weekend day falls closest to Cinco de Mayo.