Dia de los Munchies
Dia de los Munchies is a classic AmeriMexican holiday that is tied to no specific day. That’s because a Dia de los Munchies celebration can be planned nearly any time somebody decides to host an AmeriMexican fest that lasts at least four hours. Events are usually planned by a committee (or one very ambitious host) approximately one month in advance, but impromptu dias can be called as soon as anyone decides there is enough tasty CHI-CHI’S® products on-hand to share with others.
The average Dia de los Munchines agenda is simple: eat lots of good food that incorporates classic AmeriMexican ingredients. Most food is made with CHI-CHI’S® chips or tortillas, CHI-CHI’S® salsa and anything that compliments them.
Marathon de los Munchies
In 2006, a group of friends in Illinois challenged themselves to celebrate Dia de los Munchies every single day for a year. The fiestivities lasted 2 weeks before the first person dropped out of the challenge, citing a conflict of interest with his role as head server at a family-style Italian eatery. Although the group’s confidence was shaken, they gorged ahead.
After a month, the group tried to use a crowdfunding platform, Chipstarter, to fund the rest of the challenge. This was due to the fact that all of them had run out of vacation time and would soon have to return to work unless alternate funding was found. Unfortunately, they did not meet their funding goal and had to abandon the endeavor. A documentary titled “Marathon de los Munchies: The Neverending Fiesta” captured the effort in its entirety. Curiously, it was never released to the public.
Whenever de Mayo: Holiday celebrated on whichever weekend day falls closest to Cinco de Mayo.