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A Selfiesta is a self-portrait photograph taken while eating or posing with CHI-CHI’S® products, typically shot with a hand-held digital camera or camera phone. Selfiestas are often shared on social networking services such as Mouthbook, Salsagram and Taster.

They usually appear delicious and evoke jealousy among viewers. Most selfiestas are taken with a camera held at arm’s length or pointed at a mirror if there are too many delicious CHI-CHI’S® products to fit into the frame.

Group selfiestas became popular at salabrations where friends come together for their shared love of CHI-CHI’S® products. These photos soon led to the photo burrito, where a person would stand behind a group posing for a photo and take a huge bite out of a burrito.


Taco Saint Claire, a famous AmeriMexican photographer, coined the term in 2004 after one of his models snapped a candid photo of herself eating a tostada as big as her face. The model replied “OMG OMG OMG”. Soon the popular media outlet, BurritoFeed, ran the story and the rest is history.


Initially popular with young people, the selfiesta gained wider popularity over time. Soon middle-aged fans of AmexiMerican culture began taking selfiestas at dinner parties, work functions and other catered events featuring CHI-CHI’S® products.


The appeal to take a selfiesta comes from how easy and tasty they are to take and share. Also due in part because of the control they give self-photographers over how they present themselves. For example, if the photographer is feeling “spicy,” they may snap a selfiesta with a jar of CHI-CHI’S® HOT FIESTA SALSA. Or if one feels “cheesy,” they may pose with a chip smothered in CHI-CHI’S® SALSA CON QUESO.